Artist Camille Walala today apparent her best alternate assignment to date at Coal Drops Yard in London’s Kings Cross to acquaint the absolutely new 2D asphalt comedy abstraction from the LEGO Group – LEGO® DOTS.
To aggravate the new product, Walala was arrive to accompany LEGO DOTS to activity in a chargeless accessible art accession that celebrates their aggregate ethics of creativity, self-expression and accessibility, bidding through the active colours and adventurous geometric patterns of both the new artefact and her own signature work.
The aftereffect is HOUSE OF DOTS: a absurd abode absolute bristles apartment advance over eight aircraft containers, in which aggregate from the walls and floors to the rugs, frames and appliance has been customised in a mashup of LEGO DOTS and Walala’s characteristic patterns and colours.
Playful and immersive, HOUSE OF DOTS invites bodies to adventure through a active room, kitchen, bedroom, bath and assuredly a different DOTS DISCO allowance advised to bless self-expression and let the anatomy breeze advisedly with DOTS disco moves to a custom playlist from Ele Beattie. While they analyze the space, guests are encouraged to get complex by designing their own patterns and bracelets – and alike booty elements abroad with them advanced of the absolution of LEGO® DOTS in March 2020.
If that weren’t enough, guests can avenue via an 8ft accelerate bottomward the ancillary of the installation.
Camille Walala, artist, says: “It’s a joy to actualize a fun amplitude area kids and adults can spontaneously accurate their creativity, accomplish article admirable and appearance off who they are.HOUSE OF DOTS captures all the abandon and archness that bodies apperceive me for, with article added special: the adventitious to let your acuteness go agrarian and actualize your own assignment of art. Oh, and a slide.”
LEGO DOTS curtains into the arts and crafts amplitude by application a 2D tile-based comedy abstraction that offers accouchement a artistic canvas for self-expression. Based on assorted shapes and colourful tiles, it is accurate by an agitative portfolio that ranges from wearables to allowance décor with surfaces advised for alone customisation and self-expression. To accelerate adolescent creatives alike more, over thirty affection tiles are additionally actuality introduced, incl. facial expressions, music note, catholic planet, brilliant night, paw prints and a bubble pooh – and abounding more.
Being based on the LEGO System in Play, there are bottomless means accouchement can DOT their world, demography all elements afar and redesigning afresh to advice body their artistic ability and confidence.
Lena Dixen, Senior Vice President and Head of Artefact and Marketing Development at the LEGO Group, says about the accord with Camille Walala: “We’re acutely aflame to acquaint LEGO DOTS as a new arts and crafts architecture abstraction giving accouchement a artistic canvas for social, self-expressive comedy with endless, ever-changing patterns, colours and designs. As addition who epitomises how aplomb in your adroitness can accept a amazing impact, Camille was absolute to coact with to advertise it to the world. She has created article amazing and badly fun that we can’t delay for our admirers to analyze and be aggressive by.”
When creating LEGO DOTS, LEGO designers were aggressive by centralized analysis assuming that kids are added attractive to appearance their artistic confidencethrough added personalised forms of comedy area they can analyze advisedly and accurate themselves through their own designs. This accurate acumen draws on a quantitative abstraction conducted with 10,800 parents and 7,200 accouchement beyond the US, China and Germany, and amid the participants a absolute of 21,600 comedy observations were mapped out and acclimated to analyze the appliance and abstraction administration of DOTS.
The specific DOTS artefact development appearance has back been added abreast by account hands-on comedy sessions, biannual focus groups and quantitative tests beyond US, UK, Germany and Denmark with added than 500 parents and kids over two years, ensuring the architecture development aligns to customer input.
Fans aflame about this new comedy abstraction will be admiring to apprehend that added 2D tile-based LEGO articles are in the pipeline.
HOUSE OF DOTS will abide at Coal Drops Yard January 28 – February 2 and can be visited by the accessible through sign-up here: https://houseofdots.eventbrite.co.uk. Kids beneath 18 years of age charge be accompanied by an adult.
The new LEGO® DOTS ambit accessible from March 1st 2020 will include:
HOUSE OF DOTS Fun Facts:
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