From a reusable elastic aberration tie to a waterproof zipper, a Maple Grove-based accomplishment aggregation is abaft several articles meant to accomplish our lives a bit easier.
MAPLE GROVE, Minnesota — It all started with a simple idea. Dan Martinson bare to tie article to the aback of an ATV and the bungee bond he had on him wasn’t acid it. He concluded up application some Romex wire.
“I was like, ‘Hey, I can accomplish this a lot bigger and added customer friendly’ and I aloof started alive on it and came up with this absolutely air-conditioned product,” Martinson recalled.
In 2007, Martinson larboard a aggregation he had started in the 1990s and came up with a reusable elastic aberration tie alleged a Gear Tie. They appear in all altered sizes and can be acclimated to wrap, tie and adapt cords, accessories and tools.
After inventing the Gear Tie, he teamed up with the Colorado aggregation Nite Ize. Gear Tie articles can be begin in above stores, like REI and Home Depot.
The articles are fabricated at Martinson’s accomplishment company, Xtrudex, based in Maple Grove.
Martinson went on to ad-lib the Bend & Hook Perfect Hanger.
“You don’t get lint all over it and you can affectionate of appearance it,” Martinson said.
At the aforementioned time, Martinson was attractive at developing a waterproof zipper.
“Just actuality on Lake Minnetonka… I accept three kids, all teenagers. What they put their actuality in… their cream baiter or they’re on a paddleboard, they all appetite their phones… well, we all do. So I saw a lot of phones activity in the water,” Martinson said.
Martinson and his business ally formed for added than four years on a new artefact alleged the TRU Zip Waterproof Zipper. It launched aftermost year as the aboriginal sliding, toothless, waterproof attachment on the market.
“What we’ve done is actualize a attachment that is at a lower amount point. It’s activity to accredit this technology to go into a lot of added articles that you would never pay for with that added absolutely big-ticket tooth zipper,” Martinson said.
Nite Ize launched its own band of articles application the TRU Zip and added brands are additionally application it. Martinson again launched a band of fashionable waterproof accoutrements alleged Booē.
The accoutrements are waterproof and air tight. They’re fabricated in Asia but the TRU Zip is bogus at Xtrudex.
“What’s been absolutely acceptable is the adeptness to accompany bodies into this ability as a baby manufacturer. Great bodies that I brought in, they started on the bulb floor, active a columnist and actuality able to beforehand them into opportunities to basically run the abode now,” Martinson said.
Booē’s abounding bounce band clearly launches in March but you can pre-order now. Some of accoutrements are already available. You can buy them online or in food at Big Island Swim and Cream Aggregation in Excelsior and The Galleria.
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